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Field report Nº 03 — Single founder

From one idea to a working product

Be-Inc is a European contextual writing coach in Microsoft 365 and Google Workspace.

  • Employees get real-time suggestions on brand, clarity, tone and inclusivity, with an explanation for every suggestion.
  • Be-Inc B.V. was founded in 2024 in Helmond.
Departure · One ideaDestination · A working product● Live and in use

Station 01 · Starting point

The starting situation

The collaboration began with only an idea. As a single founder she had to do more than develop a product: she also had to make choices about the design, the financial set-up, governance, compliance and the technical realisation.

Station 02 · Our role

The role of OneMinded

OneMinded took on several roles. We worked as a strategic sounding board, consultant, CTO and development team. That way we supported not only the building of the product, but also the processes and decisions that were needed to turn the idea into a working company and product.

Station 03 · The turn

The collaboration

Within the first month it felt as if OneMinded were functioning as her own IT department. We treated the product as if it were ours too, and stayed involved when compliance questions and serious obstacles forced us to reconsider choices and change direction.

Station 04 · Destination

The result

The original idea was translated into a working product that can actually be shown and used. A clearer vision and strategy also emerged for the further development of the product's functionality and possibilities.

I came to OneMinded with only an idea. Within the first month it felt as if I had my own IT department at my side: as strategic sounding board, CTO, consultant and development team. Even when compliance questions and serious obstacles forced us to change direction, OneMinded kept looking ahead and acted as if it were their own product. Thanks to their vision, commitment and drive, I was able, as a single founder, to turn my idea into a working product.

Eline Schoonen — Founder & CEO · Be-Inc

Where does your journey start?

One bottleneck, one week

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